Is Sneha Britto the next Archana Kalpathi?

Pre-release movie promotions are widely popular as it allows the fans to interact with their stars directly - more about their personal lives and less about the movie. A tradition that was born in Hollywood, travelled to Bollywood and now has spread its tentacles to South Indian films too.

We have seen the Pushpa stars Allu Arjun and Rashmika travel across the country to promote the film. Recently Kriti Sanon told in an interview that though they seem like a bundle of joy connecting with their fans, they struggle on the inside unable to cope with the Living-inside-suitcase lifestyle.

Lately we have been seeing the crew also join the cast in their promotional interviews. We saw K.E.Gnanavel Raja promoting Kanguva and Archana Kalpathi promote Goat starring Vijay. This has opened up a lot of potential for young mentees from large production houses join the legacy as they get to share the movie's limelight and create a personal brand around themselves as a "Young Executive Producer".

At the Audio Launch of Nesipaaya, starring the debutant actor Akash Murali, the Producer of the film, Xavier Britto mentioned about his daughter stringing the whole team together and expressed her passion in launching her husband, Akash with an impressive fanfare. Actor SivaKarthikeyan, invited as a special guest, conveyed his wishes to the young producer and appreciated her passion in filmmaking inspite of being the Heiress of their Logistics Company.

Is this a trend that will catch on which will lead to an influx of new production houses helmed by young working professionals? We could not stop wondering if Archana Kalpathi has created a storm in the industry by proudly wearing the Captain Hat and earning her place among the faces we see on screen.